With its bold and intuitive name, Hwayo 19金 targets a new generation of consumers seeking a more sensorial and distinctive drinking experience. The brand aims to establish a modern yet approachable image — positioning itself as a premium hybrid distilled soju that bridges Korea’s traditional spirit-making heritage with contemporary lifestyle sensibilities.
While maintaining Hwayo’s premium brand identity, this new product line extends its reach to younger audiences by emphasizing both authenticity and originality. The transparent bottle design highlights a sense of refined modernity, while the impactful red gradient creates a vivid presence that shifts in tone depending on the background — reflecting versatility and emotional nuance.
Inspired by Hwayo’s iconic crane motif, the typography flows freely like a crane in ascent — capturing a feeling of emotional fluidity and upward momentum. The minimal yet expressive design delivers a modern, intuitive aesthetic that speaks to today’s refined and independent drinkers.
